7 things to check when doing annual website review in 2023

Looking to review your website in 2023? Want to increase your revenues or check where/what you missing on your website?

You need to look at reviewing your website.

An annual website review is an important step to ensure that your website will be running smoothly, accurately reflecting your brand, and meeting the needs of your visitors.

Here are the steps for conducting an annual website review:

1. Gather website data:

Gathering data is an important first step in conducting an annual website review. This data will provide valuable insights into how your website is currently performing and help you identify areas for improvement.

To gather data, you can use tools such as Google Analytics. This free service allows you to track website traffic, bounce rate, and conversion rate. You can also see which pages on your website are most popular and where your visitors are coming from.

In addition to Google Analytics, you may want to consider using other tools to gather data. For example, you can use a heat map tool to see how visitors are interacting with your website and identify any areas that may be confusing or difficult to navigate.

It’s important to regularly review this data to get a clear picture of how your website is performing. By gathering data on an ongoing basis, you can track your progress and make adjustments as needed to improve the overall performance of your website.

2. Review content:

After gathering data on your website’s performance, the next step in conducting an annual website review is to review the content on your site. This includes everything from blog posts and landing pages to product pages and contact information.

As you review your content, make sure that all of the information is accurate and up-to-date. Consider whether any of the content is no longer relevant or useful to your audience, and consider updating or removing it.

In addition to checking the accuracy of your content, it’s also important to consider how well it is written and presented. Is the content easy to read and understand? Are there any formatting or design issues that could be improved?

Finally, take a look at your website’s overall content strategy. Is the content on your website aligned with your business goals and target audience? Are you regularly adding new content to keep visitors engaged? By reviewing your content and ensuring that it is accurate, well-written, and relevant, you can improve the user experience on your website.

3. Check for technical issues:

As part of an annual website review, it’s important to check for any technical issues that may be impacting the performance of your site. These issues can range from broken links and error messages to slow loading times and compatibility issues.

To identify technical issues, you can manually go through your website and click on each link to ensure that it is working properly. You can also use tools such as Google Search Console to identify any crawl errors or other technical issues.

In addition to checking for technical issues on your website, it’s also important to consider the technical aspects of your website’s infrastructure. This includes things like the hosting provider, security measures, and any third-party tools or plugins that you are using.

By regularly checking for technical issues and addressing any problems that you find, you can ensure that your website is running smoothly and providing a positive user experience for your visitors.

4. Evaluate design and user experience:

As part of an annual website review, it’s important to evaluate the overall design and user experience of your site. This includes considering the layout, visual elements, and overall functionality of your website.

Start by considering the layout of your website.:

• Is it easy for visitors to find the information they need?
• Are there any areas of the website that feel cluttered or confusing?

By improving the layout and organization of your website, you can make it more user-friendly and improve the overall experience for your visitors.

Next, take a look at the visual elements of your website, such as the color scheme, typography, and imagery:

• Are these elements consistent with your brand?
• Are they aesthetically pleasing and effective at communicating your message?

By updating or improving the visual elements of your website, you can make it more visually appealing and effectively convey your brand to your visitors.

Finally, consider the overall functionality of your website:

• Is it easy for visitors to complete tasks such as making a purchase or filling out a form?
• Are there any features or tools that could be added to improve the user experience?

By evaluating the design and user experience of your website, you can identify any areas for improvement and take action to enhance the overall performance of your site.

5. Review mobile compatibility:

In today’s digital world, it’s important to ensure that your website is mobile-friendly, as more and more people are accessing the internet from their smartphones and tablets. As part of an annual website review, it’s crucial to review the mobile compatibility of your website to ensure that it is accessible and easy to use on all devices.

To review mobile compatibility, you can use tools such as Google’s Mobile-Friendly Test. This tool will analyze your website and provide a report on its mobile-friendliness, including any issues that need to be addressed.

In addition to using tools, it’s also important to manually test your website on a variety of devices to ensure that it looks and functions properly. This can include testing on different screen sizes and resolutions, as well as different operating systems and browsers.

By reviewing the mobile compatibility of your website, you can ensure that your site is accessible and user-friendly for all visitors, regardless of the device they are using.

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6. Look at SEO:

Search engine optimization (SEO) is the practice of improving the ranking of a website in search engine results. As part of an annual website review, it’s important to review your website’s SEO strategy and consider making any necessary updates to improve your ranking.

There are many factors that can impact your search engine ranking, including the quality and relevance of your website’s content, the use of keywords, and the overall user experience of your site. By regularly reviewing and updating your SEO strategy, you can improve your website’s visibility in search results and attract more qualified visitors.

To review your website’s SEO, you can use tools such as Google Analytics and Google Search Console. These tools can provide insights into your search traffic, including which keywords are driving traffic to your site and which pages are ranking well in search results.

In addition to using tools, there are also best practices that you can follow to improve your website’s SEO. This can include optimizing your website’s loading speed, using alt tags on images, and ensuring that your website is mobile-friendly.

By regularly reviewing your website’s SEO, you can improve its visibility in search results and attract more qualified visitors to your site.

7. Set goals and make a plan:

After conducting an annual website review and identifying areas for improvement, the next step is to set specific goals for your website and create a plan to achieve them. This will help you focus your efforts and make progress towards improving the performance of your site.

To set goals, consider the overall purpose of your website and the needs of your target audience.

• What do you want your website to achieve?
• Do you want to increase traffic, improve conversions, or enhance the user experience?

By setting clear goals, you can ensure that your efforts are aligned with your business objectives.

Once you have identified your goals, it’s important to create a plan to achieve them. This can include specific tasks such as updating content, fixing technical issues, or improving the overall design of your website. Make sure to set deadlines for completing these tasks and assign them to the appropriate team members.

By setting goals and creating a plan to achieve them, you can effectively prioritize your efforts and make progress towards improving the performance of your website.

In conclusion, conducting an annual website review is an important step to ensure that your website is running smoothly, accurately reflecting your brand, and meeting the needs of your visitors.

By following the steps outlined above, you can gather data, review content, check for technical issues, evaluate the design and user experience, review mobile compatibility, look at SEO, and set goals and make a plan to improve your website. By regularly reviewing your website and making necessary updates, you can improve its overall performance and better serve your audience.