Simple ways to get more customers from your local area
By Themba Ntshingila
Looking to attract more customers in 2023?
Attracting more customers to your business can be a constant struggle, especially if you’re trying to reach a local audience. However, there are several simple ways to increase your customer base without breaking the bank by paying for Google Ads, Facebook and other channels. Here are just a few:
Optimize your online presence:
Make sure your website is up-to-date, easy to navigate, and optimized for search engines. Use social media to connect with potential customers and share information about your business.
Make sure your business is listed on local directories and review sites, such as Yelp and Google My Business.
It’s also important to get listed on online directories such as Yellow Pages and Insly, as well as getting website reviews on sites like Hello Peter, TripAdvisor.
Offer discounts and promotions:
Everyone loves a good deal, so consider offering discounts and promotions to attract new customers. This could be a percentage off their first purchase, a buy-one-get-one-free deal, or a loyalty program.
Partner with other local businesses:
Collaborating with other local businesses can be a great way to reach new customers. Consider hosting a joint event, offering a bundled deal, or cross-promoting each other’s products or services.
Leverage word of mouth:
Encourage satisfied customers to leave reviews and tell their friends and family about your business. Positive word-of-mouth is one of the most powerful marketing tools you have.
Attend local events:
Participate in local events such as fairs, festivals, and community gatherings. You can set up a booth, hand out flyers and business cards, and interact with potential customers in person.
Utilize Paid Advertising:
Utilize paid advertising options on social media platforms and search engines like Google and Bing. Target your ads to reach local customers, and consider using remarketing to reach customers who have shown interest in your business before.
By following these simple tips, you can increase your customer base and boost your business in your local area. Keep in mind that building a loyal customer base takes time, so be patient and consistent in your efforts.
For help with any of the above, we available to offer free consultation and help you get online.